Trifecta
Landing Page Components
ABOUT PROJECT
The marketing team was responsible for crafting and deploying weekly landing pages. They relied on default Hubspot components and crafted custom ones when needed, resulting in inconsistent page quality and substantial time investment. To address this, I collaborated with the marketing team to comprehend their page requirements and introduced a suite of marketing-specific components, enabling swift and seamless creation of uniform pages.
My Role
Principal Product Designer
Product strategy, Information architecture, Visual design & Interaction, prototyping & testing
Teammates
Product manager, Marketing team members
Timeline
Apr - Oct 2022
Feature component
Product swiper component
Social proof component
Theme styling options empowered components to adapt to multiple use cases